FORA means Challenge

It all began with Miguel Barral and a friend, young and hungry for adventure, as they stumbled upon a hidden stockpile of sunglasses from decades past. Among the dust and nostalgia, they found gems from the 1970s, 80s, and 90s – brands like Dior, Porsche Design, Hugo Boss, and Carrera, each with its own story to tell. Recognizing the allure of these retro treasures, Barral made a bold decision to acquire the stock, call it StockGlasses and take it to the local markets and fairs around Lisbon.

The response was overwhelming. People flocked to their stalls, drawn in by the allure of vintage style and impeccable craftsmanship. Through these interactions, Barral and his friends gained valuable insight into what people truly desired in a pair of sunglasses – a revelation that would shape their future endeavors.

"Very early on, we realized that the future laid in having our own brand, especially since vintage stocks don't come around every day." With this realization, the idea for FORA was born – an independent brand dedicated to creating high-quality eyewear that seamlessly blends timeless aesthetics with superb craftsmanship.

From the outset, FORA took control of every aspect of production, ensuring that each pair of sunglasses met their exacting standards. Their commitment to quality and attention to detail set them apart, as did their unwavering dedication to Portuguese heritage and culture.

Today, FORA boasts five flagship stores across Portugal, each a testament to their commitment to excellence. But their reach extends far beyond their homeland, with over 50 retailers worldwide proudly carrying their brand. And it's not just about selling sunglasses – FORA offers a range of in-house services, from custom sun lenses to eye exams and frame repairs, ensuring that their customers receive the care and attention they deserve.

But perhaps what truly sets FORA apart is their ethos – a belief that life is best lived outdoors, where every moment is an opportunity for adventure. "Outside is where you get the best out of life," they proclaim, "and FORA will always be there with you when you go out because FORA means outside."

So, the next time you step into the sunshine, let FORA sunglasses be your companion. With their timeless style and unwavering commitment to quality, they'll help you see the world in a whole new light.

Stockglasses at a local market
Miguel Barral showcasing Stockglasses